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U.s. Media And Elections In Flux

RRP $284.99

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Paid, earned, and social media are all crucial elements of modern electioneering, yet there is a scarcity of supplementary texts for campaigns and election courses that cover all types of media. Equally, media and politics courses cover election-related topics, yet there are few books that cover these subjects comprehensively.

This brief and accessible book bridges the gap by discussing media in the context of U.S elections. David A. Jones divides the book into two parts, with the first analyzing the wide array of media outlets citizens use to inform themselves during elections. Jones covers traditional, mainstream news media and opinion/entertainment-based media, as well as new media outlets such as talk shows, blogs, and late-night comedy programs. The second half of the book assesses how campaigns and candidates have adapted to the changing media environment. These chapters focus on earned media strategies, paid media strategies, and social media strategies.

Written in a concise and accessible style while including recent scholarly research, the book will appeal to students with its combination of academic rigor and readability.U.S. Media and Elections in Flux will be a useful supplementary textbook for courses on campaigns and elections, media and politics, and American introductory politics.


The Routledge Intermediate To Advanced Japanese Reader

RRP $412.99

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The Routledge Intermediate to Advanced Japanese Reader: A Genre-Based Approach to Reading as a Social Practice is designed for intermediate to advanced learners of Japanese and presents twenty-five authentic texts taken from a wide range of media and literary sources, which promote a deeper understanding of Japan among readers. The book is divided into ten genre-based chapters, allowing the learner to focus on the textual features relevant to that genre.

Key features include:

  • Selected texts covering topics related to Japanese language, society and culture encountered in the Japanese media, from news reports to interviews, book reviews, short stories and editorials.
  • Word lists for challenging vocabulary and kanji provided throughout to aid comprehension and learning.
  • Pre-reading activities to enable familiarity with the topic, the text's background and words to be encountered in the reading passages.
  • Short grammar explanations of essential structures.
  • Questions to help comprehension, raise awareness of genre features, promote critical reading, and to encourage the reader to think more deeply about the content.
  • Opportunities to write passages, utilizing what has been learned by reading the text.
  • Vocabulary and grammar lists at the back of the book.

The Routledge Intermediate to Advanced Japanese Reader emphasizes reading as a purposeful social act, which requires readers to make meaning of the text by considering the authors' choices in language (scripts, vocabulary, styles) in the text. The learners are guided to situate each text in society (for example, the author, target audience, social-cultural background related to the subject) in order to understand the social significance of reading and writing. This book aims to help learners develop the ability to critically read and write in Japanese for their own social purposes. It is suitable for both class use and independent study.


Democracy And The Media

RRP $28.55

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This book presents a systematic overview and assessment of the impacts of politics on the media, and of the media on politics, in authoritarian, transitional and democratic regimes in Russia, Spain, Hungary, Chile, Italy, Great Britain, Germany, Japan, the Netherlands, and the United States. Its analysis of the interactions between macro- and micro-level factors incorporates the disciplinary perspectives of political science, mass communications, sociology and social psychology. These essays show that media's effects on politics are the product of often complex and contingent interactions among various causal factors, including media technologies, the structure of the media market, the legal and regulatory framework, the nature of basic political institutions, and the characteristics of individual citizens. The authors' conclusions challenge a number of conventional wisdoms concerning the political roles and effects of the mass media on regime support and change, on the political behavior of citizens, and on the quality of democracy.


Simulating Social Complexity

RRP $28.55

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Social systems are among the most complex known. This poses particular problems for those who wish to understand them. The complexity often makes analytic approaches infeasible and natural language approaches inadequate for relating intricate cause and effect. However, individual- and agent-based computational approaches hold out the possibility of new and deeper understanding of such systems.

 Simulating Social Complexity examines all aspects of using agent- or individual-based simulation. This approach represents systems as individual elements having each their own set of differing states and internal processes. The interactions between elements in the simulation represent interactions in the target systems. What makes these elements "social" is that they are usefully interpretable as interacting elements of an observed society. In this, the focus is on human society, but can be extended to include social animals or artificial agents where such work enhances our understanding of human society.

 The phenomena of interest then result (emerge) from the dynamics of the interaction of social actors in an essential way and are usually not easily simplifiable by, for example, considering only representative actors.

 The introduction of accessible agent-based modelling allows the representation of social complexity in a more natural and direct manner than previous techniques. In particular, it is no longer necessary to distort a model with the introduction of overly strong assumptions simply in order to obtain analytic tractability. This makes agent-based modelling relatively accessible to a range of scientists. The outcomes of such models can be displayed and animated in ways that also make them more interpretable by experts and stakeholders.

 This handbook is intended to help in the process of maturation of this new field. It brings together, through the collaborative effort of many leading researchers, summaries of the best thinking and practice in this area and constitutes a reference point for standards against which future methodological advances are judged.

 This book will help those entering into the field to avoid "reinventing the wheel" each time, but it will also help those already in the field by providing accessible overviews of current thought. The material is divided into four sections: Introductory, Methodology, Mechanisms, and Applications. Each chapter starts with a very brief section called 'Why read this chapter?' followed by an abstract, which summarizes the content of the chapter. Each chapter also ends with a section of 'Further Reading' briefly describing three to eight items that a newcomer might read next.

 


Assessing Media Education

RRP $427.99

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The chapters included in this component of Assessing Media Education are intended for those who have already developed an assessment plan and identified key student learning outcomes, and who need more information on how to measure the outcomes both indirectly and directly.



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