Challenging the popular myth of a present-day 'information revolution', Media Technology and Society is essential reading for anyone interested in the social impact of technological change. Winston argues that the development of new media forms, from the telegraph and the telephone to computers, satellite and virtual reality, is the product of a constant play-off between social necessity and suppression: the unwritten law by which new technologies are introduced into society only insofar as their disruptive potential is limited.
Frances Caballo is a social media strategist and manager for authors. Her books include Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers and Blogging Just for Writers. Her clients include the San Francisco Writers Conference, the Women's National Book Association-San Francisco Chapter, and the Bay Area Independent Publishers Association. A free ebook, Pinterest Just for Writers, is available on her website at www.SocialMediaJustforWriters.com.
"Turow's Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There's a companion website, too, and a password-protected website for instructors."-Philip Kemp, Times Higher Education
Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book's media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way,Media Today goes beyond the traditional mass communication textbook's focus on consuming media, to give students an insider's perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now?
Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on:
Joseph Turow-who has been teaching Intro to Mass Communication for well over a decade-demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
The authors take as their starting point the assumption that media can only be analyzed in the context of the political, economic, cultural and technological conjunctures in which they develop, are produced, distributed and consumed. Therefore the focus of this book is on ownership, regulation, production, distribution and consumption of different electronic media - radio, television, film, the Internet - at the global level, including the various sub-levels - transnational, cultural-linguistic, regional, national and local - which constitute the global.
The critical textbook:
While the authors believe that on one level the dominance of the global media system embedded in the power of Hollywood, and the US military, industrial entertainment complex must be recognized as a reality today, they also see that a multi-polar world is developing and that more attention must be played to developing countries if the emerging trajectory in media globalization is to be recognized, tracked and understood. Thus this text pays special attention to the BRIC countries because, despite a great deal of economic analysis of their potential to change or perhaps even dominate the future global media landscape, little has been written about them as a group in media studies.
Aimed at upper level undergraduate and beginning postgraduate students, this text will offer a sophisticated, wide ranging introduction to global media in the twenty first century.
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