This book challenges the everyday misconceptions we get from mass media about money and our lives. This book takes on a series of false claims about money: giddy and incorrect assumptions about social mobility, nasty stereotypes about our struggling neighbors, uncovered crimes of wealth and privilege, nonsense assertions that media are liberal, and messages that value consumption too much and citizenship too little.
Knowledge is a valuable resource that must be managed well for any organization to thrive. Proper knowledge management can improve business processes by creating value, yet the available tools meant to aid in the creation, collection, and storage of information have drastically changed since the emergence of social media. By using this collaborative online application for engaging with information, organizations are able to precisely decimate knowledge to the correct audience. Harnessing Social Media as a Knowledge Management Tool addresses the challenges and rewards of the proper use of social media, as well as the key enablers and barriers of its application. This publication endeavors to provide thorough insight into the role of social media in knowledge management from both an organizational and individual perspective. This book elucidates emerging strategies perfect for policy makers, managers, advertisers, academics, students, and organizations who wish to optimize performance.
The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis as well as those who must ultimately approve strategic media decisions.Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach and real-world business examples.Key changes in the Fourth Edition include: A better grounding in the role of media in an advertising and marketing plan today, with a new first chapter on the changing role of media planning in agencies today; Increased coverage of communication planning; Added focus on the importance of media strategy early on in the book through a new chapter; A new chapter on evaluating media vehicles, filled with up-to-date examples; Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular; A new chapter on search engine marketing and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media; A new chapter on gaming, and many new examples of the latest digital media, with an emphasis on social media, and a new framework for analyzing current and future social media; A new chapter on international advertising; A new chapter on campaign evaluation.An online instructor's manual with PowerPoint slides and sample test questions is available to adopters.
Money is usually understood as a valuable object, the value of which is attributed to it by its users and which other users recognize. It serves to link disparate institutions, providing a disguised whole and prime tool for the "invisible hand" of the market. This book offers an interpretation of money as a social institution. Money provides the link between the household and the firm, the worker and his product, making that very division seem natural and money as imminently practical. Money as a Social Institution begins in the medieval period, and traces the evolution of money alongside consequent implications for the changing models of the corporation and the state. This is then followed with a double-entry accounting as a tool of long distance merchants and bankers; then the monitoring of the process of production by professional corporate managers. Davis provides framework analysis for examining money historically, beyond the operation of those particular institutions, which includes the possibility of conceptualizing and organizing the world differently. This volume is of great importance to academics and students who are interested in economic history, history of economic thought, as well as international political economics and critique of political economy.
Beyond New Media: Discourse and Critique in a Polymediated Age brings together a host of differing positions on media in order to explore how those positions can inform one another and how we can build a basis for future engagements with media theory, research, and practice. In order to do so, Herbig, Herrmann, and Tyma have brought together a number of media scholars with differing paradigmatic backgrounds, including critical, postmodern, gender, rhetorical, narrative, and interpretive social science theoretical perspectives. Similarly, contributors' disciplinary backgrounds are diverse, spanning interpersonal communication, media studies, organizational communication, instructional design, rhetoric, mass communication, gender studies, popular culture studies, informatics, and persuasion. Although each of these scholars brings with them a unique perspective on media's role in people's lives, what binds them together is the belief that meaningful discourse about media must be an ongoing conversation that is open to critique and revision in a rapidly changing mediated culture. The media theories that have dominated our thinking and research about media do not adequately describe our complex relationship to media(tion) in everyday lives. In this collection, the contributors debate the relative applicability of existing theories and set out to develop a new approach: polymediation.
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