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Social Media Marketing - Goals And Effectiveness

Social Media Marketing (SMM) is a form of internet marketing, which seeks to achieve branding and marketing communication goals through the participation in various social media networks like You Tube, My Space, and Face book, social web application like dig, delicious, reddit, Wiki. The goal of each SMM program varies from business to business, but mainly involves building of brand awareness, increasing visibility and through this, sells a product or service. Social Media Marketing is becomi........ Read More

Social Media Etiquette

Social media sites understand they are going to be used as a marketing tool. They are designed to accommodate marketing. Some users may bemoan the notion that a social media site has to be subjected to blatant marketing tactics and I do admit they can be annoying, yet it is this format that the world’s twenty-somethings are gravitating to. This is a marketplace of ideas, random thoughts and fun links in an environment that is in so many ways ‘connected’ in a style that is often defined ........ Read More

Get Your Traffic To Expode - Use Social Media!

If you're like me, I got really tired of paying for my traffic and striving to get a higher search engine ranking. The competition is getting tougher and tougher. Although I am getting more successful with my Google and Yahoo Marketing campaigns and that's mainly because I'm getting more experienced at it. But believe me, I've wasted a lot of money going through the learning curve. But I've gotten smarter! I've found a way to generate a lot more traffic to my website and it's absolutely free........ Read More

Social Media – Bring Your Skates

The owners of the social media site, ShoutLife, are all in their twenties. They have sought to create a fun environment for their thousands of guests. Connections are made and marketing takes place as members enjoy getting to know more and more ‘friends’. If you stick around long enough you are likely to receive a bulletin alerting the minions to a group-wide event. Recently that event was a roller skating party in Michigan. The date and time was announced for a facility that likely house........ Read More

Social Media – Who’s In Control?

Social media allows individuals to connect by means of identifying common interests and forged cyber-based friendships. If there are negative aspects to social media they may be offset by potential marketing possibilities. Please remember this article is intended to demonstrate the marketing potential for social media for online business owners. I understand some have concerns about social media as it relates to children, but this article remains focused exclusively on the on marketing possib........ Read More

Using Social Media Responsibly

Social media websites remain an interesting mechanism for mining marketing potential if for no other reasons than social media is so, well, social. I came across an ezine recently that encouraged visitors to visit a celebrity social media site for an interview that was particularly compelling. Prior to posting the ezine the owner also posted several appropriate comments in both the blog and guest book. They were also listed as one of the celebrity’s friends. This may be considered groundwor........ Read More

The History Of Social Media Websites

Man has always been a social animal and hence, has always lived in complex social structures. The Internet added a new dimension to this aspect through the concept of social media websites. How It All Started As the Internet began to permeate into every home, teenagers found a new way of expression via the Internet. One way teens found of sharing common interests with other like-minded teenagers was through MySpace. This mode of expression had no immediate checks or rules clamped on by ........ Read More

Social Media – A Family Connection

Social media is a perfect vehicle for connections between family and friends. While it has many marketing opportunities there is a more personal side to social media worth exploring. For instance, families used to connect only through the occasional letter that may be passed around from one family member to another and photos of grandchildren were passed along in Christmas cards. Today social media is having an impact on how scattered families can remain connected. Beyond the useful emails........ Read More

Social Media And The Pop Culture

Why would a popular musician or singing group put a social media page together? After all, aren’t they busy enough without adding the interaction that seems to be required of a social media site? In most cases these artists do not develop these pages as a result of having too much time on their hands. In fact, most of these artists do not have a significant amount of free time to devote to a social media site. That being said the social media site becomes an incredible means of immediate........ Read More

Social Media – Welcome To Reality Online

The use of social media encompasses a broad range of online media types. While some might only think of a social network like MySpace there are actually several social media formats that contain significant marketing potential for online business. While others may think you are simply enjoying the multiple aspects of social networking, the truth of your interest may likely be tinged with a business focus. What that doesn’t mean is that you post simply to leave a traceable link back to yo........ Read More

Social Media And Parental Guidance

Social media has significant potential for marketing, but it can also be used as a means of keeping tabs on your extended family members. Today families are linking together in social media for the purpose of keeping in touch with a cyber focal point. The results are an unusual bit of family connection in an online environment. Interestingly some parents are getting MySpace or FaceBook accounts to keep track of their teens and those they hang out with in a behind-the-scenes way. Social ........ Read More

Social Media – The Friendship Advantage

If you’ve ever heard of Inspector Gadget then you know this detective had access to several personal devices to assist him in unraveling mysteries and determining who the bad guy was. Beyond the cartoon a couple of live action movies were developed in response to this larger than life comic hero. Social media has become the cyber equivalent of Inspector Gadget. A variety of websites have been developed to allow social media users to develop their own special site designs. This freely ava........ Read More

Future Of Social Media Sites

The current proliferation of social media sites is the most pervasive phenomenon on the Internet today. Not since the explosion has the there been an Internet trend that is so widespread in its popularity. The comparison with the growth is in fact one that is made by many industry observers, and while there are a number of clear similarities, there are also some important differences. It is expected that by early 2008, all the various social media sites will have more than 230........ Read More

Social Media Marketing Video 5 Tips To Success

Getting website visitors is your main job when building an online business. With the internet there is no such thing as stagnant. Things are always changing, improving and evolving. Combining video with social media will really help you get a leg up on the competition. Using social media marketing video is great, but how do you do it? Here are a few basic concepts to keep in mind when you are planning and implementing your strategy: 1. The videos you make have to be high quality but w........ Read More


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Australian Social Media News


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