I want to create a little list here of some of the best local Australian Social Media Campaigns that have worked very well within the Austrlian Region.
The key criteria for determining how well the site did would be along some of these major factors:
- Links to the campaign
- Social Media Shares
- News Mentions
The Melbourne Cup – The Race That Could Save A Nation
This is a great campaign by DebtConsolidation.com.au Loans who help people with bad credit loans. which basically shows an alternative view to how much money we waste gambling and if redirected and given to another cause to how that could help the world :
Source: DebtConsolidation.com.au
State of the Australian Construction Industry
This was a fanastic campaign which got alot of worldwide attention such as the likes of Rand Fishkin of SEOmoz talking about this piece and how this positioned Grant Elevators as a thought leader within the construction space.
Source: Grant Elevators
The Youth Allowance Calculator
This little gem found a big gaping hole within the current website of the youth allowance website and what they found was that you had to do all these calculations to find out how much you actually were going to receive from youth allowance.
With compliments of CompareCreditCards.com.au
Will it Blend? The ipad
Another great piece here by the content marketing geniuses behind blendtec who are actually Aussies hence they get a mention here on this list today:
We’ve heard that the iPad will change your life, but will it change the way you blend?